C
Clarity on scope
What's in this release and what waits. Build or buy. Which vendor earns the risk. Where AI helps and where it creates cleanup. I map the trade-offs and give you a recommendation you can actually use.
Your team isn't slow.
Your decisions are stuck.
I help founder-led SaaS teams in Europe make the technical calls that usually stall delivery: what to build now, what to cut, what to fix, and where the real risk is.
What goes in this release. What waits. Whether to fix it now or ship it. Which vendor to trust. Those calls pile up. Releases slip.
That's decision debt.
The problem
The hardest decisions aren't about code
In small SaaS teams, the hardest calls are rarely pure engineering and rarely pure product. They sit in the middle: scope, sequencing, integrations, hiring, release risk.
Those calls pull founders into the weeds, but they also slow the developers who need long stretches of focus to ship.
Left unowned, they pile up. A release goes out with the wrong compromise. A vendor choice lingers for weeks. Something avoidable blows up late.
My job is to own that layer and keep delivery moving.
The framework
The CLEAR Framework
A simple structure for making better technical decisions before they become expensive.
L
Leadership on decisions
I sit between you and the dev team so decisions do not stall in the gap. Weekly calls. Clear memos. What we decided, why, and what happens next. Your lead dev gets focus time back.
E
Execution rhythm
Enough cadence to keep work moving without turning the week into meetings. Better estimates before promises get made. Visible handoffs. Lightweight docs that earn their keep.
A
Alignment across team
One-on-ones surface friction before it turns into drift or resignations. When you hire, I run structured first rounds and help you filter for judgment, ownership, and fit.
R
Risks visible early
Before each release, you know the handful of things most likely to hurt it. What is blocked. What is fragile. What needs a decision now.
Is this a good fit?
This is for you if:
- You're a founder building a B2B SaaS product with a small team (3-10 people) and at least one person writing code
- You're past MVP with paying customers or have seed funding
- You're based in Europe or the UK
- You're not deeply technical, or you are, but you're spread too thin to make every call
- Decisions are piling up. Releases are slipping. Integrations are getting complex. Technical debt is growing.
- You want to stay close to the product. You're looking for a partner, not a handoff.
This is not for you if:
- You want someone to take over completely and report back monthly
- You need hands-on coding or day-to-day ticket management
- You're pre-MVP with no revenue or funding. You need validation first, not a fractional CTO.
- You're a solo founder with no team yet. You likely need a co-founder or hands-on builder.
- You prefer receiving direct instructions over weighing options and deciding together
- Your team is 25+ people. You likely need a full-time hire, not a fractional.
Clients
Testimonials
Video testimonial
"We wouldn't be anywhere near where we are without Rob. You're in great hands with him."
Beth T. Proptech founder USA
Investment
What to expect
Two ways to work together.
Most clients start with the Foundation Build and move into Ongoing Leadership. Either phase can be booked on its own.
Quick wins
In the first weeks: a decision audit, a release-risk snapshot, and a scope check. Enough to get unstuck quickly before the full cadence settles in.
Foundation Build
Full technical audit. We define scope, set the operating rhythm, review the stack, tighten code review, and make responsibilities explicit. If hiring is part of the problem, I help there too. It ends with a handover document so nothing gets lost.
Ongoing Leadership
Fractional CTO on retainer. Week to week, I stay in the loop on decisions, risks, architecture, hiring, and vendor calls. The point is not more meetings. The point is fewer surprises as the product grows.
Both phases include weekly decision calls, async access, decision memos, and release-risk tracking. The value compounds over 2-3 months because the team starts working with fewer open loops.
I work with 2-3 clients at a time. If I'm full, I'll let you know, and we can plan a start date.
FAQ
Common questions
Yes - if we focus on high-leverage decisions and risks. I'm not here to grind tickets. I help you avoid the wrong turns that cost weeks and months.
No. I don't run standups, manage your backlog day-to-day, or grind tickets. I focus on the decisions and risks that make shipping easier. If you need someone embedded full-time running delivery, that's a different engagement. Happy to talk about what fits.
I still build my own products, so yes. But in client work, rarely. Only when it unblocks a decision or proves a point. My job is clarity and risk reduction, not ticket execution.
Quick wins in weeks 1-2: decision audit, risk snapshot, scope check. Then we build the full Foundation: technical audit, execution rhythm, stack validation, code review workflows. By end of month 1, the weekly cadence is running and decisions are moving.
Availability varies. Fill out the form below and we'll figure out timing.
One decision-maker. Access to your task tracker and repo. A willingness to make decisions weekly instead of letting them pile up.
I'll tell you. If what you need isn't what I do, I'll say so and point you in a better direction. No hard feelings.
Let's talk
Tell me where delivery is getting stuck: team size, what is slipping, and what you've already tried. I'll reply within 2 business days.
Based in Bulgaria, EU. EET timezone.
Clients
What clients say
"Robert is really good at thinking up simple ways to make the project those extra few % better than expected."
Stephen P., London
"Excellent communicator."
Philippe V., Brussels
"Quite brilliant. Robert goes above and beyond… I cannot recommend him highly enough."
Ian P., Luton